Trust has never been a more valuable commodity for brands, media, institutions and governments. This debate covers the issues and insights into how it is won, lost, and rebuilt and why it must be nurtured to drive long-term growth. This lesson draws on the insights of those on the frontline of the Australian media industry, featuring Antony Catalano, Executive Chairman at Australian Community Media, Hon. Anna Bligh AC CEO at Australian Banking Association, Leo Shanahan, Media Editor at The...

If you follow the industry narrative, you’d be forgiven for thinking that media planning is simply a case of applying the works of Byron Sharp or Binet and Field, combined with some precisely-targeted programmatic activity. Mike Deane, Chief Strategy Officer at MediaCom lays out the guide to planning for the modern brand.

What makes someone resilient? Why are some leaders loved and others...not so much? The advertising industry is plagued with burnout, making us all worse at our jobs. After an episode of burnout, Lucio Ribeiro embarked on a personal journey of discovery, taking him from Buddhist temples to the heart of a humanitarian crisis in a refugee camp as a volunteer. This inspirational lesson lays out how he rediscovered joy and reinterpreted the concept of leadership.

We are surrounded by hysteria about Artificial Intelligence. There is hysteria about how powerful algorithms will become, how quickly it will happen and the jobs it will replace. Senior leaders are confused and don't know where to turn to get an honest assessment. And marketers are being bombarded with promises of AI fixes which are still a long way from reality. In this entry-level lesson, Lucio Ribeiro, a lecturer in AI at Deakin University and RMIT, will explain what's really going on...

At a time when so many other advertising mediums have been experiencing fragmentation and audience loss in Australia,, out of home has seen steady growth. In this session Areef Vohra from Veridooh will discuss the key factors affecting that growth and whether it is sustainable. We will also look at what's available to clients to take advantage of the mediums growing capabilities.

Cam Dinnie outlines the key challenges that marketers face when striving to maximise the quality of programmatic inventory. Bad actors have become more sophisticated and bots aren't the only risk when buyers search for quality supply. This session will highlight how poor inventory quality hides in plain sight and simple steps to increase supply chain transparency.

While we know that people are changing the devices they are using to consume media, this series will explore what changes there have (and haven’t) been in the type of content that they are consuming. Join us while we explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses. This session will focus on how consumers are engaging online with shopping and loyalty programs.

While we know that people are changing the devices they are using to consume media, this series will explore what changes there have (and haven’t) been in the type of content that they are consuming. Join us while we explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses. This lesson will look at how consumers are engaging with new content.

While we know that people are changing the devices they are using to consume media, this series will explore what changes there have (and haven’t) been in the type of content that they are consuming. Join us while we explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses. In this lesson, we focus on how consumers engage with entertainment content.

While we know that people are changing the devices they are using to consume media, this short lesson series from IAB Australia will explore what changes there have (and haven’t) been in the type of content that they are consuming. We explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses.

This lesson will explore the children's focused digital advertising space including topics such as user privacy, existing legislation, emerging policies and the rapidly growing CTV child user segment. Daniel Riddell, CTO, at Kidoodle.TV lays out the market.

Three of Australia’s most senior CMOs from three of Australia’s biggest brands - Coles, MacDonald's & Google, also all AANA Board Directors - give their insights into what it will take to prepare yourselves to be successful marketers in today’s ever-changing marketing industry.